Company background

It is our mission to enrich the online shopping experience and provide online retailers unique solutions to improve customer loyalty and increase conversion and average order value, while reducing the costs of reversed logistics.

Founded in 2007 MimicMe has developed three revolutionary technologies that together result in a personal online fitting room that meets the high standards and requirements of today’s online retailers.

Mimic Media is a privately held company located in Amsterdam, The Netherlands. The company is backed by investors and an advisory board formed by leading designers and former executives at international fashion brands.

To continuously improve its solutions and to maximise the added value for retailers and online shoppers, MimicMe participates in joint development partnerships and it actively supports European research projects in fashion technology.

Team

  • Xavier Baars

    Founder & CEO
  • Corné Overbeeke

    Founder & COO
  • Marco Boutserse

    Lead 3D Developer
  • Pieter Wigboldus

    Sr. Integration Engineer
  • Peter Arensman

    Partner
  • Mark de Lange

    Partner Global Grid Capital
  • Roelof Jousma

    Advisor
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